"Eco-friendly luxury, reimagined for everyone!"
Challenge
Building a Playful yet Premium Brand for Eco-Friendly Essentials
The challenge was to create a brand identity for ecoHiny that combines sustainability with a fun, approachable image. As a bamboo-based toilet paper brand, ecoHiny needed to differentiate itself by balancing eco-conscious values with a premium feel.
The branding had to communicate both the softness and high quality of the product, while positioning ecoHiny as a stylish and accessible choice for environmentally aware consumers.
Goal
Crafting an Identity that Marries Sustainability with Everyday Luxury
Our objective was to design a cohesive brand experience—from packaging to web presence—that emphasizes ecoHiny’s dedication to sustainability and premium quality. We focused on creating playful and inviting visuals, packaging that stands out, and a digital experience that educates and engages.
The identity needed to reflect ecoHiny’s ethos: that choosing eco-friendly products can be both affordable and luxurious without compromising on style or comfort.
Result
Launching a Distinctive, Engaging Brand that Inspires Sustainable Choices
The final brand identity for ecoHiny combines fun, vibrant elements with a sophisticated, eco-friendly aesthetic, effectively capturing the brand’s unique personality. The packaging and digital presence emphasize softness, quality, and sustainability, making ecoHiny an attractive choice for conscious consumers. Positive feedback confirmed that the brand identity resonates strongly, positioning ecoHiny as a leading option for sustainable, premium toilet paper.
"Soft, sustainable, and surprisingly cool—ecoHiny makes every roll a choice for the planet!"
"Soft, sustainable, and surprisingly cool—ecoHiny makes every roll a choice for the planet!"
